The launch of “Breaking Bad” creator Vince Gilligan’s new series “Pluribus” has proven a massive success for Apple TV.
According to Apple itself, the series broke the record previously held by the second season of “Severance” for the biggest global drama series launch on the service which spans more than 100 territories and was most popular in the U.S., UK, Canada, Australia, Brazil, Germany, Mexico, India and France.
This matches reports of the Apple TV app crashing from high demand after the first two episodes were released. Official Nielsen data will not be available for a couple of weeks.
Matt Cherniss, Apple TV’s head of programming, said in a statement:
“Rarely has keeping the secret of a show we love so much been as fun or as rewarding an experience as it has been with Pluribus. Vince’s strikingly inventive premise blew us away from the second we read it, and witnessing the brilliance with which he has brought this series to life is truly remarkable. “It’s a thrill to watch audiences worldwide get hooked on this thought-provoking, insightful and darkly funny show rooted in humanity by an exceptional cast led by the talented Rhea Seehorn. and we can’t wait for viewers to dive deeper into the mystery.”
Third-party tracking firms, like Luminate, have indicated a very strong audience response so far. The show debuted on November 7th with two episodes, and the first season is slated to wrap on December 26th. A second season is already in the works.
Source: Deadline
