With plenty of people ‘self quarantining’ for the next few weeks and limiting their outside contact due to the coronavirus pandemic, there’s going to be an obvious side effect beyond a bump in the amount of sleep, sexual activity and cabin fever.
That side effect? A lot more TV viewing and streaming. A Nielsen data analysis report this week indicates that when consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% or more.
Consumers who stay indoors during major crises tend to watch feature films, then news and then general format programming. With an increase in TV viewing, there also comes the potential opportunity for advertisers to reach a bigger captive audience.
About 91% of all U.S. adults subscribe to a streaming video service and overall 30% of U.S. consumers subscribe to three or more video streaming services.
Source: Variety
