Netflix is launching ‘Direct’, a new linear-style 24/7 curated content channel which will be tested with its subscribers in France. France already has nine million Netflix subscribers.
The channel will feature content of French, international, and U.S. feature films and TV shows that are available on the service, allowing people to get a taste of the streamer’s content library.
France is seen as a good test market as many still consume TV the old fashioned way and “many viewers like the idea of programming that doesn’t require them to choose what they are going to watch.”
Direct will be accessed via Netflix’s browser-based website, and will initially be available in France only, having already rolled out in select areas yesterday with plans to expand to more of the country through December
Source: TechCrunch
