We know the end of free password sharing is coming to Netflix in 2023 and now the official Netflix site has updated its account sharing FAQ page (via The Streamable.
The update includes information on the new restrictions and how the streamer will enact them in order to ensure passwords are only being used within one household.
They indicate a device like a phone, tablet or media player must be signed-in and watch Netflix content at least once every 31 days via the account’s primary wi-fi network location.
Information, such as IP addresses, device IDs and account activity is used to determine whether a device signed into your account is part of an account’s primary location.
Netflix reportedly identified password sharing as a significant problem in 2019 but it wasn’t until recently it became enough of an issue that they’ve opted to take steps against it as more than 100 million Netflix viewers now watch the service using passwords they borrow – often from family members or friends.
Where issues could arise is where customers use specific devices only occasionally to watch content on Netflix. There are also various new rules about those who use Netflix whilst traveling, but the company makes no mention of permanent account locks if verification codes are shared between different locations.
The streamer indicates most customers should not run into verification issues while travelling or living between different homes.
Whilst they have yet to announce start dates for specific regions, it’s expected to launch the account-sharing restrictions in the first quarter of this year.
