Following its emergence from bankruptcy under new ownership, movie-theater subscription service MoviePass has returned and has launched nationwide ahead of the Memorial Day weekend.
The new incarnation of the service lets MoviePass members choose from more than 4,000 theater locations across the U.S., including those operated by AMC Theatres, Regal Cinemas and Cinemark. Plans cover 2D standard screenings.
Gone is the unsustainable $9.95-per-month for one movie-per-day deal. Instead, the service is using a new four-tiered, credit-based system to offer different options for the total number of films a subscriber can see a month.
The tiers are as follows:
Basic: $10 per month, 1-3 films per month, 34 credits.
Standard: $20 per month, 3-7 films per month, 72 credits.
Premium: $30 per month, 5-11 films per month, 113 credits.
Pro: $40 per month, 30 films per month, 640 credits.
For theaters that partner directly with MoviePass, the service taps into the theater’s ticketing system and consumers can use the MoviePass app to purchase e-tickets and select seats. Stacy Spikes, MoviePass co-founder and CEO, says in a statement:
“By opening up MoviePass to film lovers nationwide, we are expanding our support of the movie theater industry by helping drive traffic to all theaters during the critical summer season. Our newly designed service offers our members greater choice and flexibility for how they use their monthly credits, while continuing to encourage them to watch movies in theaters.”
Spikes was on the original team which founded MoviePass in 2011 and then exited the company in 2017 after it was acquired by data-analytics firm Helios & Matheson.
Source: Gizmodo
