Expensive New Bond Needs To Make $900M?

Expensive New Bond Needs To Make 900m
EON & Universal Pictures

Daniel Craig’s fifth and final outing as James Bond in “No Time to Die” will reportedly have to earn in the ballpark of $900 million at the box-office to turn a profit.

That’s the story according to British tabloid The Express who picked it up from famed Bond news website MI6 HQ. Originally set for release in Fall 2019, the film is currently slated for a September 30th 2021 debut in UK cinemas with U.S. cinemas to follow a week later.

The cost of the new 007 movie’s production was publicly filed with Companies House in the UK a while back – the total coming in at $296 million U.S. dollars which includes interest charges. A year later it is said to have risen to around $314 million dollars.

With marketing and advertising added, though partly offset by product placement and tie-in deals, the overall cost of the film is looking to be at $450 million at least. That means with exhibition taking 50%, the film has to earn around $900 million to break even.

That’s a number that no film has achieved since the pandemic began, “Fast 9” being the closest with $642 million though a lot of that comes from strong sales in China. The fan site comes to the conclusion that should it open when it plans to, it will likely fall short of the box office it needs.

Thus a push to 2022 would likely offer a better chance at the box-office and could tie in to the 60th anniversary of the Bond film franchise next year. EON and MGM have made no comments on another potential delay as yet.