Following in Netflix’s footsteps, Disney+ is set to crack down on password sharing and use of your account outside of your household on November 1st.
On that date, the new rules kick off in Canada and are expected to roll out to other countries in the months afterwards. The service reportedly sent email notices to its Canadian subscribers on Wednesday, detailing the new account-sharing rules.
In the notice, it says: “Unless otherwise permitted by your service tier, you may not share your subscription outside of your household. If we determine that you have violated this agreement, we may limit or terminate access to the service and/or take any other steps as permitted by this agreement.”
The news comes as Disney+ will be increasing its pricing on October 12th – including its bundled services with Hulu. Disney CEO Bob Iger said last month that his company planned to crack down on password sharing after noticing “significant” use of the practice amongst its streaming services.
Netflix initially tested its password-sharing crackdown in Canada and other countries before bringing it to the United States. That company has said the practice has helped drive revenue and more new subscriptions than cancellations.
Disney+ lost 11.7 million subscribers worldwide last quarter, due mostly to losing the rights to the Indian Premier League cricket. They also plan to slash content spend by $3 billion over the next few years.
Sources: CNet, Mobile Syrup
