Disney Officially Drops Fox Name Branding

Disney Officially Drops Fox Name Branding

The ‘Fox’, at least in terms of entertainment properties now belonging to Disney, is dead. The Walt Disney Company is officially dropping the ‘Fox’ brand from all the 21st Century Fox assets it acquired last March.

As a result, 20th Century Fox will now become 20th Century Studios, while Fox Searchlight Pictures is now simply Searchlight Pictures.

No decisions have been made about the TV production side of the business – namely 20th Century Fox Television and Fox 21 Television Studios – but discussions about a possible name change for both are underway.

Studio e-mail domains have already been changed, while the upcoming “Downhill” and “Call of the Wild” will be the first films to respectively feature the new Searchlight Pictures and 20th Century Studios banners and film intros (which remove the word Fox but remain otherwise the same).

Source: Variety