Disney launching its Disney+ service earlier than most of its direct studio competition looks to be a boon for the Mouse House which is otherwise not in a great spot at the moment.
The studio’s stock has plummeted 36% since January due to park and cinema closures, along with ESPN’s struggles due to many sports leagues postponing their seasons due to the coronavirus pandemic.
New stats today from an Ampere Analysis research report sampling around 4,000 consumers indicate that since November last year, Disney+ has now reached a market penetration level of approximately 50% of American households with children under 10. Among homes with kids 18 and under, 42% are Disney+ subscribers.
With millions of kids stuck at home over school closures, Disney is expected to pick up even more subs – especially with the release of “Frozen 2” three months ahead of schedule.
What about older users? Amongst 18-24-year-olds, 41% reportedly have access to the streaming service with the Marvel films and “The Mandalorian” being the key lures. Disney+ had 28.6 million user signups as of early February.
Source: Variety
