Following the youth online video game crackdown the other day, the Chinese government has issued new orders to its broadcasters in its continuing crackdown of their entertainment sector and President Xi Jinping’s calls for a “national rejuvenation”.
The South China Morning Post (via THR) reports that an eight-point plan was released on Thursday by the National Radio and Television Administration on their website calling for “further regulation of arts and entertainment shows and related personnel”.
China’s top media regulator has announced a boycott of “sissy idols” and “effeminate men” who do not conform to ‘macho’ masculine stereotypes and a “correct beauty standard”.
Another section reportedly calls for boycotting of “overly entertaining” works and wants programming that puts more emphasis on “excellent Chinese traditional culture, revolutionary culture, and advanced socialist culture”.
Boycotts are also being called for idol selection shows, shows starring the children of celebrities, encouragement of malicious fandom culture, ‘vulgar’ internet celebrities, admiration of wealth and celebrity, and overly high pay for actors.
The moves have potential implications for the import of foreign entertainment content, including Hollywood films which have been struggling to get any kind of release in China this year.
