Apple has announced the Apple Vision Pro, a combination virtual reality/augmented reality headset and the tech giant’s first entirely new product category in nearly a decade.
The headset was announced Monday by CEO Tim Cook during a keynote address at the Worldwide Developers Conference with the unit to ‘start’ at $3,499 and launch in early 2024.
Disney CEO Bob Iger appeared on stage during the presentation, calling the product ‘real life magic’ and announcing that Disney+ would be available on the Vision Pro on the day it launches.
A sizzle reel was then shown off with Iger saying the product “will allow us to bring Disney to our fans in ways that were previously impossible”.
The clip showcased a user to be immersed in an NBA game, putting themselves into an episode of Marvel’s “What If” series, and bringing a parade into their home.
Iger says: “We’re constantly in search of new ways to entertain, inform and inspire our fans by combining extraordinary creativity was groundbreaking technology to create truly remarkable experiences. And we believe Apple vision Pro is a revolutionary platform that can make our vision a reality.”
It features a dial allowing the user to decide how much of the world around them they can see, from minimal to full immersion.
There’s also a cinematic mode that places the user in a theater, or in real world locations. There’s also 4K, HDR, spacial audio and stereoscopic 3D. Check out the sizzle reels below.
Source: THR
