When it comes to PC gaming, no consumer graphics card comes close to the power of Nvidia’s GeForce RTX 5090 – both in terms of power and price. A new report suggests the company won’t be making more of them for the near future.
Nvidia introduced the GPU in January 2025. A few months later came the memory price crisis, and the price of the card has more than doubled from its $1999 launch price to around $4,000-5,000 today.
Despite the sticker shock, stock sells out extremely quickly when it arrives in. Now though, hardware leakers honzing2020 and Zed__Wang (via Tom’s Hardware) reported today Nvidia has halted production on the RTX 5090 cards entirely.
The reason? The card uses the same silicon as Nvidia’s significantly more expensive RTX Pro GPUs, cards designed specifically for AI data centres and other processor-intensive environments where they’re useful in training neural networks.
The outlet theorises that one of the big things driving sales of the RTX 5090 is that AI data centres are buying up the cheaper consumer option to try and save money. Doing this forces them to buy the more expensive RTX Pro GPUs.
As Nvidia has no direct competition for the card from AMD, it’s thought Nvidia can take it off the market while still remaining the dominant GPU manufacturer in the PC gaming market.
Going forward, a rumored RTX 5080 24GB due out in the first quarter of 2027 is expected to be the highest-end consumer GPU available.
Source: VGC
