Global revenue from streaming subscription services reportedly surpassed $150 billion for the first time in 2025, according to UK-based research firm Ampere Analysis.
The company estimates that 2025’s $157.1 billion haul is on track to reach $200 billion by 2030, with price increases and the rollout of ad-supported tiers largely expected to drive the uptick.
Streaming has undergone a massive uptick in the past six years – revenue more than tripling from $50 billion in 2020. Ad-supported tiers, which were at just 5% in 2020, now make up 28% of the market in 2025.
If advertising revenue is included, streaming services generated $177 billion globally last year, with advertising expected to account for $42 billion of that 2030 revenue estimate.
Ampere senior analyst Lauren Liversedge says the market isn’t about growing subscribers right now, but about getting “greater value from existing audiences,” with price optimisation the key driver.
The United States is responsible for 50% of the global 2025 total, and Netflix has the largest share in that market, with its revenues up by 14% last year.
Source: Deadline
