“Taylor Swift: The Official Release Party of a Showgirl” is set to score a strong domestic taking of $30-35 million at the domestic box-office this weekend.
The release is timed with that of multi-Grammy winner’s 12th studio album and is distributed directly by exhibitor AMC. The tile was dated for a release just two weeks ago and has utilised an extremely low-cost marketing campaign, one largely focused on the social media push of its star.
Internationally, the film is expected to draw in a further $8-10 million from 50 markets, bringing its worldwide debut to $45 million.
Presales domestically are already said to be over $20 million. The film will have no Thursday previews and is considered a one-weekend-only play.
Swift’s film has apparently stolen PLF screens from both the Dwayne Johnson-led “The Smashing Machine” and the continuing business for “One Battle After Another”. Instead, she’ll share them with the “Avatar: The Way of Water” re-release which is expected to do $3-4 million from those and 90% of IMAX screens.
Tracking-wise, the Swift concert film is a first choice for women under 25, whereas women over 25 aren’t faring so well, and interest from men is dismal.
All others aren’t going so hot with “The Smashing Machine” looking to debut with $9-10 million, while the dog-centric “Good Boy” is in the low single million digits.
Swift ruled the box-office two years ago when her “The Eras Tour” concert film opened to $93 million. That however was a full concert film, whereas this is more a major new music video, lyric videos and behind-the-scenes clips and interviews – an EPK turned into a feature.
Source: Deadline
