When Lionsgate picked up the indie action-thriller “Fall” for a U.S. theatrical release, they faced a problem. The $3 million-budgeted thriller follows two young women who climb to the top of a 2,000-foot-tall radio tower, only to become trapped there.
Considering the high-stress situation, it’s understandable the two characters swear a lot in the film and, as a result, the movie would earn an R rating on coarse language alone.
But the movie is being released as a PG-13. How? The film’s director Scott Mann also happens to be co-CEO of a UK-based company named Flawless, which had developed an AI dubbing technology system that alters onscreen mouth movements.
As a result, the Flawless team in post-production was able to change more than 30 F-bombs, and a few other lines of dialogue throughout the movie into PG-13-acceptable variations that look like the actors were actually saying them.
The process, done during the final stages of post-production, reportedly took less than two weeks and cost very little – as opposed to reshoots which would have cost millions and taken several weeks.
Grace Caroline Currey, Virginia Gardner, Mason Gooding and Jeffrey Dean Morgan co-star in the film, which opens in cinemas this Friday.
Source: Variety
