Only a few film and TV-related trailers aired during this year’s Super Bowl broadcast and, unsurprisingly, it was Disney and Universal that came out on top with the biggest crowd-pleasers.
Disney’s Marvel Studios advertised “The Falcon and the Winter Soldier” series which drew 125 million views in the 24 hours following the big game according to Deadline. That’s a record for a streaming series trailer and also beats last year’s “Black Widow” spot which drew 119 million views.
However that measure incorporated the global draw on third-party accounts, international Marvel and Disney accounts as well as broadcast views on the 30-second spot.
RelishMix, which sticks strictly to Instagram, YouTube, Facebook and Twitter views in the 24 hours following the Super Bowl, says “F9” was the top spot with 44.5 million views – that’s down 60% on last year’s “F9” spot during the big game. Around 85% of it came from Facebook sources.
They also indicated ‘Winter Soldier’ came in second with 30.15 million views, with just over half that coming from YouTube. “Coming 2 America” was third with 15.6 million, “Old” was fourth with 10.9 million, and “Raya and the Last Dragon” was fifth with 8.3 million.
