Three years ago, a “Rick and Morty” joke about szechuan sauce led to McDonald’s bringing back the sauce for a non tie-in promotion that ended up being a bit of a fiasco after demand easily outweighed supply.
Now an official tie-in food promotion has been announced with the upcoming Adult Swim Festival partnering with Miracle Seltzer to create a limited-edition flavor of seltzer inspired by the show’s famed episode “Pickle Rick”.
Miracle reportedly reached out to The Pickle Juice Company LLC, the original creators of the pickle beverage formulated to relieve muscle cramps, to create a sugar and caffeine free flavor fortified version of their juice containing dual filtered water, organic vinegar, salt, organic dill oil, potassium, zinc, and vitamin C and E.
B. Thom Stevenson, co-founder of Miracle Seltzer, says in a press release: “MIRACLE SELTZER is a one-way ticket to a new dimension – one filled with pure psychic love. With the help of our friends at Adult Swim (and especially Pickle Rick), you can now easily travel to one of these dimensions in one of these universes in one of these space-time continuums, all while staying hydrated on your journey. Open your eyes really wide – there are miracles, and pickles, all around you.”
You can purchase the limited edition run at DashMart, Spence’’s Gifts, Extra Butter (NYC), Braindead Studios (LA), Sticky’s Finger Joint (NY/NJ), Burgerlords (Los Angeles), Hungry Ghost Press (Providence), and Fetch Park (Atlanta) along with the Miracle Seltzer website itself.
The Adult Swim Festival is a two-day, global event starting Friday, November 13th.
