HBO Max launched this past week and with only a few days under its belt, the head analysts from independent media and communications research company MoffettNathanson have dubbed it lackluster.
In their report, Michael Nathanson and Craig Moffett have given the streaming platform a C+ grade and have dubbed it “chaotic with the mess of brands that they’ve got”.
Unlike Disney which planned its service around five major silos (Disney, Pixar, Marvel, Star Wars, National Geographic), HBO Max is more a disparate jumble of HBO, DC, Adult Swim, Crunchy Roll, TCM, Studio Ghibli, Cartoon Network, Sesame Street, Looney Tunes, Harry Potter and more.
On top of which there’s some very obvious absent titles (the DC section is painfully barren), the lack of originals (due in part to the COVID-19-related production shutdown) and an interface that’s fast and pretty but somewhat awkwardly structured. Moffet says: “The brands don’t resonate the same way because they aren’t as clear.”
As a result, the HBO Max launch has been dubbed a”failed opportunity” to capitalise.
Source: Deadline
