Marvel Breaks Records With “Guardians” Trailer

Saturday’s launch of Disney and Marvel Studios’ proper “Guardians of the Galaxy Vol. 2” teaser trailer has been a massive success. Director James Gunn took to Facebook to reveal that the clip is Disney’s second most successful and Marvel’s most successful teaser launch to date:

“With 81 million views in its first 24 hours, the Guardians of the Galaxy Vol. 2 Teaser Trailer is the SECOND BIGGEST TEASER TRAILER EVER (after Beauty and the Beast), and the biggest Marvel Studios Teaser ever! No kidding – I’m, like, floored.

Thank all of you so very much for watching it (more than once), and sharing it, and welcoming Baby Groot and Mantis with open arms. Thanks for all your amazing reactions. Thanks to the wonderful folks at CCXP in Brazil where we debuted the trailer.

And finally (yes, I know, it’s starting to become like I’m accepting an award – sorry BUT) HUGE THANKS to the smart and kind marketing folks at Marvel and Disney who put up with all my eccentricities during the teaser editing process. Honestly. You guys can’t imagine what they deal with. I’m a maniac. Now they’re gonna have to deal with it again as we prep the FULL TRAILER.”

Sweet’s “Fox on the Run,” the classic 1970s Manchester rock-pop song used in the trailer, has enjoyed a bump and is now the number one on the iTunes Rock Chart. “Guardians of the Galaxy Vol. 2” opens in May.