MGM and Mattel Films are teaming up to develop a live-action feature film based on the toy company’s classic personal projector toy View-Master.
The stereoscopic eye device launched at 1939 New York World’s Fair, bringing 3D images of tourist attractions to the populous and exploded in popularity in the 1950s. It remained a childhood staple for decades.
Mattel acquired the brand, which by then had expanded into audio and projection, in 1997. Modern View-Masters now involve smartphone tech and VR.
No writer or filmmaker is attached at this time. Alex Kurtzman and Bob Orci were attached to a previous version setup at Dreamworks a decade ago. Mattel is continuing development of new “He-Man,” “Barbie” and “Hot Wheels” movies.
Source: Heat Vision