We’re coming up to two years into the new generation of consoles with both the 360 and PS3 well behind us. Thanks to a botched PR campaign ahead of launch and some clunky decisions that turned the buzz against them toxic, Microsoft started out this generation with their Xbox One lagging behind rival Sony’s PlayStation 4.
Microsoft has since worked hard to try and crawl back, making the box more enticing to consumers with price cuts, dropping Kinect and frequent OS updates to improve features. Their efforts however have not proven beneficial as, though Microsoft is not inclined to announce sales figures, VGChartz indicates that just over 25 million PS4s have been sold around the world compared to just under 14 million Xbox Ones.
Xbox team leader Phil Spencer was asked if he think the Xbox One could close that gap at the 2015 GeekWire Summit (via VideoGamer.com). He responded: “You know, I don’t know. You know, the length of the generation… They [Sony] have a huge lead and they have a good product.” Spencer admits that at launch Microsoft had “fundamentally lost the trust of our most loyal customers” and things like the upcoming November backwards compatibility update is being done in order to gain as many customers as they can.
The big question now is how will things play out this Fall season. The upcoming “Halo 5: Guardians” is expected to be a big system seller for the company, but rival PlayStation is countering that with a $50 price cut.