World Wrestling Entertainment has signed a first-look deal with 20th Century Fox that gives the studio rights to distribute movies headlined by the company’s pro wrestlers reports Variety.
WWE Films plans to develop, finance and produce at least one theatrical release and up to four direct-to-video titles annually, with Fox receiving a distribution fee should it release the films in theaters, on home video or digitally.
WWE is looking to spend around $20 million for theatrical releases while direct-to-DVD titles would be made for around $3 million to $5 million. WWE will focus on making movies across all genres that appeal to a broader audience and land a PG-13 rating.
The first will be the Renny Harlin-directed actioner “12 Rounds” which John Cena stars in and begins production this month in New Orleans.