Whiteout Joins Crowded Weekend

Think distributors have learnt that quality is better than quantity? You’d better think again.

“Whiteout”, the Kate Beckinsale-led adaptation of Greg Rucka’s Antarctica-set murder mystery, has finally settled on a release date – September 19th. There’s one catch – there is already EIGHT other movies scheduled for that weekend, with almost all expected to be wide releases.

Amongst them Fernando Meirelles’ Cannes-premiere thriller “Blindness”, the Ricky Gervais comedy “Ghost Town”, the CG animated “Igor”, the Samuel L. Jackson/Patrick Wilson thriller “Lakeview Terrace”, the Jennifer Aniston/Steve Zahn rom-com “Management”, the Dane Cook/Kate Hudson rom-com “My Best Friend’s Girl”, the Liam Neeson spy thriller “Taken”, and Rod Lurie’s Valarie Plame-inspired drama “Nothing But the Truth” which also stars Kate Beckinsale.

The move is odd as the previous week of September 12th has just three wide releases, whilst the following week of September 26th has only two. The following month of October however sees five major releases scheduled EACH week, for four weeks straight.