With the Super Bowl upon us next weekend, expect to see the first look at many of the biggest films coming to cinemas in 2018. Multiple movie ads and trailers are expected to show up during the game itself, before and after, while others will simply exploit the opportunity and show up online around the same time.
The most anticipated and confirmed title to be getting a bow will be “Mission: Impossible – Fallout” – the sixth film in the series. It has been confirmed a shortened 30-second version of the first trailer will air during the game itself. A full-length trailer is likely to debut online afterwards. Another Paramount title, the John Krasinski-directed “A Quiet Place,” is also expected to get a pre-game spot.
Another first look will be Universal’s “Skyscraper,” the action epic starring Dwayne Johnson. Both it and the studio’s “Jurassic World: Fallen Kingdom” are expected to have multiple spots during the game.
Disney & Marvel’s “Black Panther” will show up as part of a Lexus cross-promotion ad which has already gone online and can be seen below. The film is already on track for an estimated $120-150 million four-day weekend when it opens February 16th.
Disney is certainly going to be using some ad space during the broadcast, but what they will show is the big question everyone wants to know. It has been confirmed 30 and 45-second spots have been purchased with the safest bets being “A Wrinkle in Time” and “Black Panther” taking them. However there’s hope “The Incredibles 2,” “Avengers: Infinity War” or a first look at “Solo: A Star Wars Story” will happen.
One rumoured possibility is Netflix dropping the first trailer for the third “Cloverfield” film previously titled “God Particle” and more recently rumoured to be “Cloverfield Station”. The streaming giant has been circling the film as an acquisition and will confirm it should they drop the first trailer next Sunday.
Warner Bros. Pictures, 20th Century Fox and Sony Pictures are all reportedly sitting out this year’s game during which $5 million will be spent on an average thirty-second spot.