Whedon Talks “Ultron” Global Focus

It’s no secret Marvel considers the global market a huge part of its release strategy. More consistently than any other studio, they are the ones who have pushed for global releases of their blockbuster movies before they open domestically.

The results have worked though. Comic book based films didn’t necessarily travel well outside the United States before, now the “Captain America,” “Iron Man” and “Thor” films make three-fifths of their coin overseas.

The same thing is expected to take place with the forthcoming “Avengers: Age of Ultron” as the action in the sequel shifts away from New York and has a much more global feel. During an appearance on The Watcher web series, Whedon explained why that is and how it will affect the story:

“This is a very global film. We wanted the world perspective on the Avengers, what they’re doing, what they’ve been doing and who they are. They’re being the Avengers, and that’s a global thing, and it’s also… it doesn’t make everybody love them. So we wanted to see both sides of that.”

The production itself shot in South Korea, South Africa, Bangladesh, Italy, and the United Kingdom.

Source: Heat Vision