The Super Bowl takes place this coming weekend and, like every year, some of the film studios are using the event to premiere TV spots and trailers for a number of major films opening this year – at the cost of $5 million for 30 seconds of air time.
The titles haven’t been revealed, but four studios are buying up spots including Disney, Fox, Sony and Paramount says Deadline. Disney has locked down two spots with the likeliest candidates being “Guardians of the Galaxy Vol. 2” and “Pirates of the Caribbean: Dead Men Tell No Tales”.
Fox has two with one very likely to be “Logan,” while the other could be “A Cure For Wellness”. Paramount only has one spot which will be either “Baywatch” or “Transformers: The Last Knight”. Universal only has one spot which will almost certainly be “The Fate of The Furious”. Finally Sony has one pre-game spot booked which will likely be either “Spider-Man: Homecoming” or “Smurfs: The Lost Village”.
Warner Bros. Pictures do not appear to have purchased any air time. The Super Bowl is set to air February 5th on Fox.