20th Century Fox has pushed back the release of Sandra Bullock romantic comedy “All About Steve” from March 6th to the Fall reports Variety.
The move is said to underway to avoid over saturating the market with too many female-driven films, the disappointing opening of “Confessions of a Shopaholic” is being blamed on the continued success of “He’s Just Not That Into You”.
The move also gets it out of the way of the increasingly buzzed about “Watchmen” which is now the sole wide opener of that weekend.
With Fox having won a financial stake in the “Watchmen” film after a long legal wrangle, it makes sense that the studio wouldn’t want to cannibalize its own audience.
The move isn’t a big surprise as Fox’s marketing for ‘Steve’ has been minimal so far, and the delay helps avoid confusion with Bullock’s other rom-com, “The Proposal” co-starring Ryan Reynolds, which opens in June.
Bradley Cooper and Thomas Haden Church star in “Steve” which hasn’t selected its new Fall date yet.