Watch Dogs Screw-Up Changed Ubisoft Policy

One of the biggest controversies in gaming last year was that of Ubisoft’s “Watch Dogs,” a game that stole the show with its astonishing first footage at E3 in 2012 and then was ridiculed for the major downgrades that it had undergone upon release.

In a new piece for The Guardian, Ubisoft CEO Yves Guillemot has revealed that due to all the fuss, the company has had to change its policy on pre-release promotional footage for a game:

“With E3 2015 we said, OK, let’s make sure the games are playable, that they’re running on the target machines… When we show something, we ask the team, make sure it’s playable, make sure gamers can immediately see exactly what it is. That’s what we learned from the Watch Dogs experience – if it can’t be played on the target machine, it can be a risk.”

Talking about the downgrades and the backlash, Guillemot says the issue was that the company was trying to do too much with this first iteration of a potential franchise:

“It’s a real challenge to create those types of games… When they come out, especially the first iterations, they are not perfect on everything. We think we launched a good quality game for a first step in a new brand with a new technology. It’s just so complex – seamless multiplayer, connectivity with mobile and tablets, so many things – it was maybe a bit too much for a first iteration.”

The comments come in the wake of E3 2015 where the company fared well, though has hit a minor controversy over claims that the upcoming “Tom Clancy’s The Divison” has undergone a downgrade with the E3 2015 footage looking of less quality than the gameplay footage shown in 2013 and 2014.