Warner Bros. Pictures is determined to make its DC movie initiative succeed, and CEO Kevin Tsujihara says the studio plans to double down on its major franchises.
Speaking at the Credit Suisse Technology, Media & Telecom Conference in Phoenix on Tuesday, Tsujihara told the investor conference that its DC-related properties, its “Harry Potter” spin-offs, and its LEGO movies are key to the studio’s strategy as quality tentpoles and prestige TV become the new norm:
“What is becoming more and more important is really these big franchises. If you look at what’s happening with the quality of the television product, the movies that are breaking through are the big franchises.”
There’s also indication the studio intends to compete with Netflix with a direct-to-consumer streaming service of DC properties “to capitalize on its rabid fan base”. No further details were available on that other than that the studio has been “working on that quite feverishly over the last 12 months.”
Tsujihara also says Warner Bros. Pictures needs to bring audiences first-run movies in their homes closer to the date of the theatrical premieres. Progress has been made with exhibitors, but there’s still some way to go:
“We are having very constructive conversations with the exhibitor for first time we have had in a long time, and what we said is that, all things being equal, we want to figure it out with you. We are working out with them to figure out a new window. … We have to offer consumers more choices, earlier. … We think its an imperative. We are going to do it.”
Warners is coming off the success of “Fantastic Beasts and Where to Find Them” which is in cinemas now.