Warners Bets Big On Chinese Films

Ahead of Chinese President Xi’s state visit to the United States, a new deal has been announced between China Media Capital (CMC) and Warner Bros. Entertainment.

The groups have entered into an agreement to form a joint venture called Flagship Entertainment Group Limited which will develop and produce a slate of Chinese-language films including global tentpole features.

The goal is to capitalize on the rapidly growing markets in terms of premium content and high-quality Chinese-language movies, both of which are in ever increasing demand.

The first titles bearing the new imprint could be released as early as 2016.

Source: Warner Bros. Pictures