In a fairly major announcement coming just months after the wonderfully acronymed TWATT acquisition deal, AT&T has revealed that it plans to unveil a direct-to-consumer streaming video service featuring WarnerMedia’s films and TV series by the end of next year.
The aim is to bring a direct competitor to VOD giants like Netflix, Disney and Amazon, one that includes Warners’ portfolio – everything from HBO through Turner and Warner Brothers properties (including their vast film and TV libraries) with the company planning to forgo future licensing deals with rivals in order to obtain all their rights back.
No details were revealed about how much the service will cost, what its name will be or the date it will become available. Nor is there any word as to how it will impact existing Warner-owned SVOD services like HBO Now and DC Universe beyond it being described as a service with HBO’s library as its anchor and a ‘collection of boutiques’ around it. One thing that is confirmed – it will not include CNN.
WarnerMedia rep John Stankey says: “We are committed to launching a compelling and competitive product that will serve as a complement to our existing businesses and help us to expand our reach by offering a new choice for entertainment with the WarnerMedia collection of films, television series, libraries, documentaries and animation loved by consumers around the world.”
The announcement comes as the Walt Disney Company readies to launch its SVOD service next year.
Source: The New York Times