When it comes to video on demand services, there are two groups of options. There’s regular video on demand (VOD) like iTunes, Amazon and Vudu where one pays for an individual film or episode/season of a TV series.
Then there’s subscription video on demand (SVOD) like Netflix, Amazon Prime, Hulu and HBO Now where you pay a monthly fee for unlimited access to a large library of film and TV titles.
Now a new report at The Information suggests Walmart is considering a move into the SVOD ranks with a low-cost streaming option which will reportedly be less than $8 a month – but might be ad-supported.
This would be in addition to the Walmart-owned Vudu, a VOD service which offers thousands of titles to buy or rent and an ad-supported free streaming element. It’s not clear what, if any, original programming would be included if the company moves forward with a new SVOD service – and it suggests they are still quite undecided about doing it at this point.