For their third Superbowl commercial, and their first in fifteen years, filmmakers Ethan and Joel Coen have enlisted the great Peter Fonda for this new comedic spot for Mercedes AMG GT-Roadster by ad agency Antoni and Merkley + Partners.
A 30-second version is set to air during the fourth quarter of the game on February 5th, but the full extended minute-long version can be seen below. The “Easy Rider” references come thick and fast in the ad which they dub ‘Easy Driver’.
The Coens previously directed one for H&R Block in 2002 and Honda in 2009.
Source: Ad Week