Viacom has entered into a definitive agreement to acquire Paws, Inc., which owns all global intellectual property rights to “Garfield” including corresponding rights related to content, consumer products, and location-based experiences.
Once closed in the next few weeks, the lasagna-loving comic-strip feline will join Viacom’s vast Nickelodeon portfolio of intellectual property alongside “SpongeBob SquarePants,” “Dora The Explorer” and the “Teenage Mutant Ninja Turtles”.
As a result of the new deal, Nickelodeon plans to develop a new “Garfield” animated television series to help push the franchises tie-in merchandising which still rakes in millions every year.
Jim Davis, the character’s creator, says in a prepared statement: “I’m delighted that Garfield is going to be placed in the capable hands of the folks at Nick. They know how to entertain and will be great stewards for the franchise. I am also excited to continue to do the thing that gets me out of bed every morning…the comic strip!.”