VFX Delays Impact “Green Lantern” Marketing

Disappointed with the first “Green Lantern” trailer and wondering why in the hell we haven’t seen any further footage?

Warner Bros. worldwide Marketing president Sue Kroll tells The Los Angeles Times that the extensive visual effects being done on the project are taking longer to complete than anyone had anticipated. So the marketing campaign “has been delayed strictly from production.”

Warners will finally show new material from the film to both exhibition executives at CinemaCon in Las Vegas this week and at WonderCon in San Francisco this weekend. However the next big public push will be in early May when a new trailer hits with “Thor”.

They’ve taken their time with this trailer after the reaction to the first one. Kroll says “Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren’t ready to show, and we suffered for it. We can’t afford to do that again.”

The studio faces something of a struggle – the budget currently stands at more than $200 million to produce (though that figure apparently doesn’t include the benefits of Louisiana tax credits), and Warner is covering the entire budget itself. “We are on a learning curve in getting 3-D materials and marketing materials on the same schedule… We won’t be in this position again” she says of getting the production and marketing schedules for special-effects-heavy 3-D tentpole films in sync.

Meanwhile Latino Review reports that Michael Clarke Duncan is in talks to voice the CG character of Kilowog in the film.