Update: Overcoming some concerns, Peele’s “Us” continues to rise above expectation with the film on track for a $70.3 million domestic opening and nearly double early tracking projections.
Original: Jordan Peele’s “Us” is slightly overperforming with industry estimates indicating the film is on track to take in $68.5 million over the three-day opening weekend. The film pulled in $7.4 million in Thursday night previews and a further $22 million on Friday.
However, there’s a concern. While the film played to a flawless reception at SXSW, the critical scores have dipped very slightly since and the audience scores are a little weak with a B CinemaScore and 3.5 stars and 78% on PostTrak. That’s down on the A- CinemaScore for “Get Out” and it is said to be in part due to both inflated expectations from that film, and this film’s polarising ending.
Should it hold, or even if it dips a bit back down to the low $60 million opening, it will still be the best opening ever for an original horror movie (ahead of “A Quiet Place” with $50.2 million), the highest opening for an original R-rated film (ahead of “Ted” with $54.4M), the second-highest grossing opening of the year (after Captain Marvel with $153.4M) and a record for an original live-action title opening in March.
It could even be the third-best horror opening of all-time after “IT” ($123.4M), “Halloween” ($76.2M) but ahead of “World War Z” ($66.4M).