Universal Adapts Seuss’ “Lorax”

“The Grinch,” “The Cat in the Hat” and “Horton Hears a Who” have all done it, now another Dr. Seuss is getting the CG treatment – “The Lorax” for Universal Pictures and Illumination Entertainment reports Entertainment Weekly.

The story is narrated by a greedy entrepreneur who, despite warnings from the tree-loving Lorax, strips a forest of its stock of Truffula trees to manufacture clothing. The results are catastrophic as all the animals leave and nothing’s left.

The CG-animated film is aiming for a March 2nd 2012 release date to coincide with Theodor Geisel’s birthday. Chris Renaud and Cinco Paul & Ken Daurio will direct from a script by the latter two.