Ultra HD Blu-Ray Sales Off To Strong Start

In the first three months of release and with 45 Ultra HD titles on the market, the launch of Ultra HD Blu-ray has been strong enough to quell some anxiety.

According to Home Media Magazine market research, consumers bought more than 228,000 discs as of June 24th. By comparison, the launch of Blu-rays ten years ago moved just 57,000 units in the same time frame.

Ultra HD is a new format that offers viewers four times the resolution of HD along with including high dynamic range (HDR) which produces brilliant highlights, vibrant colors and greater contrast on compatible displays. Ultra HD Blu-ray players are also capable of playing back current Blu-ray Discs.

It’s hoped the new format will trigger a resurgence in overall Blu-ray Disc sales, which already are tracking up 3% for the year in units and 6% in dollars. At this point there are only two Ultra HD Blu-ray players available from Samsung and Panasonic, but that will change with both the Xbox One S and PlayStation 4 Neo likely to be compatible.

Source: Variety