With “Harry Potter and the Half-Blood Prince” having vacated the November 21st release date slot, a big hole was left in the Fall schedule – one which Disney’s CG-animated “Bolt” quickly moved in to exploit.
However “Bolt” will not do anywhere near the numbers of a “Potter” film, so there’s still plenty of room for other titles to come in and today one just did – Summit Entertainment’s anticipated adaptation of Stephenie Meyer’s teen romance novel “Twilight”.
Originally slated for release on December 12th, the film has now been moved up three weeks to open on November 21st, the week before Thanksgiving. The move is a smart one, “Twilight” consists of much of the same fanbase as the Potter books (ie. millions of young girls) and the December 12th weekend isn’t renowned as a particularly profitable one.
A spokesman says “The new release date for ‘Twilight’ allows the studio to both bring the film to the written-series’ enormous fan base sooner, and to present the film in more theatres prior to the holiday movie-going season where traditionally screen time for any popular film is limited.”
Summit CEO Rob Friedman said “When Warner Bros. decided to move ‘Harry Potter and the Half-Blood Prince’ to the summer of 2009, we saw a unique opportunity to slot in our film which has been gaining tremendous awareness and momentum over the past several months. We by no means are trying to fill the shoes of the incredible ‘Potter’ franchise for 2008, rather we are just looking to bring the fans of Stephenie Meyer’s incredible book series the film as soon possible from a programming perspective.”