Premise: In the superficial world of high fashion, image is everything. Styles come and go and the only constants are wafer-thin beauties who wear it. Where could a girl who is less than pretty and a little bit pudgy possibly fit in? . If you knew Betty Suarez, you'd see how sweet, intelligent and hard-working she is. Few people ever get to know her because in the world of fashion, Betty is the oversized square peg, in the petite round hole. But finally, her looks and lack of fashion sense are going to be an asset. When publishing mogul Bradford Meade hands the reigns of his fashion magazine, Mode, over to his son Daniel, he specifically hires Betty as his son's new assistant - mostly because she's the only woman in NYC who Daniel won't sleep with. Repulsed at first, Betty will win him over with her efficiency. Neither of them really knows the ins and outs of the fashion world, but the two of them are a formidable team against the label-wearing sharks who will do anything to see them fail. That includes many couture co-workers with botoxed smiles on their faces and knives behind their Galliano backs.