Transformers Wins Product Placement Award

When it comes to product placement in films, Michael Bay movies pretty much take the cake – so long as said cake is sponsored by someone.

So it’s with little surprise that Brand Channel has announced its Brandcameo Product Placement Awards with Bay’s “Transformers: Age Of Extinction” featuring the most product placement of any movie in 2014.

Approximately 55 separate brands appeared in the film, way ahead of nearest competitors “Gone Girl” with 48, “Ride Along” with 37 and “22 Jump Street” with 32.

Bay’s films have a habit of winning with previous titles “Pain and Gain” and “Transformers: Dark of the Moon” taking the 2013 and 2011 award respectively. Click here for the full list of winners for this year.