Paramount Pictures has moved up “Transformers: Dark of the Moon” by two days Friday July 1st to Wednesday June 29th, bringing the U.S. release in line with the rest of the world. The move is hardly surprising, giving the film two more days to rake in the cash before the next “Harry Potter” takes over the box-office in mid-July.
The film has also scored a PG-13 rating for “intense prolonged sequences of sci-fi action violence, mayhem and destruction, and for language, some sexuality and innuendo”. Sounds like a Michael Bay alright.
Bay himself did an interview with select press earlier this week saying that he uses the 3D elements for longer scenes in the movie, then dials back the effect when he gets into sequences featuring his trademark rapid cutting. He estimates at least 60% of it was shot natively in 3D, 15% are all digital 3D shots created in the computer, and the remainder converted 3D.
He also added that shooting in 3D and doing the effects in that way has added a total of around $30 million to the film’s budget.