Trailer: Disney Channel’s “Elena of Avalor”

Disney is set to get its first Latina Princess with “Elena of Avalor,” a new Disney Channel original series about a sixteen-year-old princess who must learn to be a great ruler after defeating the evil sorceress lording over the kingdom of Avalor.

Disney executive Nancy Kanter says the studio is dedicated to keeping the series culturally-minded and plans to infuse each episode with Latin folklore and cultural traditions, from the music to the architecture.

The producers are also reportedly trying to avoid the trappings of princess tale, the emphasis being far less about her romantic life and much more about her position as a ruler. The series debuts July 22nd on the Disney Channel.