Amazon has taken an unusual approach with the release of the first season of “The Tick”. The twelve-episode season has been carved in two with six now online on its Amazon Prime service, and the remaining six going up this Fall.
In these days of binge-watching, splitting a season isn’t necessarily a good idea – as Netflix’s “The Get Down” can attest. But the character’s creator Ben Edlund was the one to make that judgement call and tells Cinema Blend it was to deliberately to push back against binge watching.
“The Binge Watching [sic] issue is… I see it as it’s a perfect dive from a high board, and there’s no splash. We’re all sort of veterans of the opposite of that. Fan energy wants to have a culture to express itself in. So if you split a season, and give a gap in-between, you get anticipation, you get people are able [to] talk about what happened.”
While Netflix pioneered the full season at once model, other streaming services have been more experimental with their release strategies – mostly either following suit or sticking to the traditional once-a-week release.