After nearly three months in a slump that had gotten many in the industry worried, the U.S. box-office was shaken up this weekend with the arrival of “Paranormal Activity 3” the first strong opening since “Rise of the Planet of the Apes” opened in early August.
Paramount’s low-budget spookier scored a record-shattering $54 million with an average of $16,266 per theatre, well above the $40.7 million the second film opened to last year. Costing just $5 million to produce and marketed for a relatively cheap amount, the film stomped all over its much more costly competition which flopped such as “The Three Musketeers 3D” in fourth with $8.8 million and “Johnny English Reborn” in eighth with $3.8 million.
Film critic reviews for ‘Paranormal’ were alright with 72% and a 6.2/10 score on Rotten Tomatoes along with a 59/100 on Metacritic. In fact audiences were tougher on the film with a 6.7/10 on IMDb and a disappointing CinemaScore of C+.