Netflix’s sudden post-Superbowl release of “The Cloverfield Paradox,” the third film in the popular Paramount Pictures franchise, surprised everyone and certainly got the movie talked about.
Of course, once people saw it talk turned towards how the $40 million blockbuster was so bad that in the process it has damaged both the franchise and to a lesser extent Netflix’s brand for its apparent lack of discerning taste when it comes to content.
Variety has now posted a new interview with Paramount’s Chief Operating Officer Andrew Gumpert who talks about his company’s decision to sell off the film to Netflix:
“The movie was finished, we all reviewed it together with J.J. [Abrams] and his team. We all decided there were things about it that made us have a pause about its commercial playability in the traditional matter. There was an ability for us to be fiscally prudent and monetize [by selling to Netflix]. For fans of ‘Cloverfield,’ the fact is many, many more millions of people saw the movie. It’s a positive on every level.”
While both parties seemingly emerged from the deal happy, and the film was seen by far more people than it would’ve been had it gone a regular theatrical run, the streaming giant has used up its ability to suddenly drop a film and get people excited as subsequent films that try this approach will now be met with a great deal more scepticism.
“The Cloverfield Paradox” is now out on Netflix.