The marketing for 20th Century Fox’s “The Predator” has been underwhelming, not so much because of the material but rather because of the tone the ads have been striking. With blaring heavy metal and pop music mashed up with quick cuts and sassy remarks, it feels like its designed by someone decidedly middle-aged trying to appeal to ‘the youth’.
For some reason, the studio has changed tactics with its newest extended TV spots. The first focusing on tension, darkness and brutality and the result is a much more enticing looking film from filmmaker Shane Black. The second is a very tongue-in-cheek Grindhouse-style introduction to the main characters and is fun in its own way.
In the new film these most lethal hunters are stronger, smarter and deadlier than ever before, having genetically upgraded themselves with DNA from other species. When a young boy accidentally triggers their return to Earth, only a ragtag crew of ex-soldiers and a disgruntled science teacher can prevent the end of the human race. “The Predator” opens September 14th.