Though known for comedy directing, filmmaker Paul Feig (“Spy,” “Bridesmaids”) is tackling a different genre with the upcoming film adaptation of the Play-Doh brand. What will surprise most about the film according to Feig is that it will be a “big movie, big in scope”.
Talking with Collider, he spoke about how he came onboard the property and why it appealed to him:
“My company was approached by Hasbro with this property and at first I was like, ‘How do you make a Play-Doh move?’ And then I was like, ‘Wait, it’s colored clay. It’s Claymation!’ So then we had an idea that we really liked and then we brought [screenwriter] Jason Micallef in and kicked it around with him, he went away and put together a pitch, came, back, and it’s the funniest – I just think it’s hilarious.”
Feig also confirms the film will be animation rather than the live-action as had been previously suggested in some reports. 20th Century Fox is slated to distribute the film.