The return of David Lynch’s iconic series “Twin Peaks” twenty-five years after it closed up was a modern cultural event. Critics are a bit baffled but mostly in love with the new season which also offered David Lynch’s welcome return to filmmaking.
Despite all the talk though, overnight numbers for the episodes were soft. The first two episodes aired on Showtime in the U.S. and the two-hour premiere averaged only 506,000 viewers in its initial airing along with a 0.2 rating in adults 18-49 in live-plus-same day viewing.
The show has already averaged 1.1 million viewers though when counting repeat airings, streaming, and on-demand viewing is added in. Showtime isn’t worried, their main aim was to increase subscribers for its streaming services Showtime Anytime and Showtime On Demand.
On that front they succeeded wildly, the program sparking the single biggest day and weekend of signups ever. The series also dominated social media conversation with 4.7 million total impressions on Twitter – trending in the U.S. and worldwide.
The third and fourth episodes of the new season are now available on Showtime Anytime and Showtime On Demand and will air on the cable network this coming Sunday.
Showtime Networks president and CEO David Nevins says: “In the world that we live in now, offering original programming that attracts new subscribers is our primary business objective. By that standard, the Twin Peaks premiere is the biggest single-night driver we’ve ever had.”
The fourteen remaining episodes of the season will roll out with one episode per week. Check out the new opening credits for the series, set to that iconic theme, below: