The Box-Office Sunk My “Battleship”

“Marvel’s The Avengers” dominated the American box-office for a third weekend in a row, taking in a whopping $55.1 million which brings its domestic coffers to $457 million and its global tally to $1.18 billion.

The real question was how would the new competition fare? The news is not good, all three wide-release films opened to disappointing numbers.

The most damaged was Universal’s mega-budget “Battleship” which opened in second place with just $25.3 million. Admittedly its made $215 million overseas thus far so the studio is cushioned from some of the fallout, but that is not a good number and it’s unlikely the film will cross the $100M domestic mark.

Sacha Baron Cohen’s “The Dictator” underwhelmed $17.4 million, quite far down compared to “Borat” with $26.5M and “Bruno” with $30.6M though it did open on a Wednesday (and has made $24.5M since then). Though reviews were stronger than for “Bruno”, a steep drop-off is expected.

“What to Expect When You’re Expecting” also opened in fifth place, the new parents-themed comedy taking a modest $10.5 million.

“Dark Shadows” meanwhile fell 57% in its second week to $12.8 million, not a good drop-off but not bad.